Understanding Creativity Of Bipolar I Disorder - 1009 Words

In the experiment, Understanding Creativity in Bipolar I Disorder, the experimenters hypothesized that bipolar I disorder would be related to elevations of and greater variability in lifetime creative accomplishment and divergent thinking In this experiment, there were two groups which were the bipolar I disorder group and the control group. The experimenters examined if divergent thinking within the bipolar group was related to positive affectivity, ambition, medication, or depressive and manic symptom severity. They also examined if trait like levels of positive affectivity, neurocognition and ambition were related to either divergent thinking or lifetime creative accomplishment within bipolar disorder. In this experiment there were 62†¦show more content†¦People who met the study inclusion criteria were to come back for two more in person interviews. In the two in person interviews, the participants completed creativity, personality, and neurocognitive indices as several other measures as part of a larger study. The researchers did symptom severity interviews over the phone a day or two before each session. Those participants who received a score greater than seven were followed until they reached symptom remission. There were many measures used in this experiment. One of the first measures used was the Structured Clinical Interview for DSM-IV-TR Axis 1 Disorder. This measure is a widely used measure and well certified clinical interview for diagnosis based on Diagnostic and Statistical Manual for Mental Disorder Fourth Edition-Text Revision Criteria. Unusual Uses Task is another measure that was used. This measure is also known as UUT. This is a measure of divergent thinking that has been shown to be correlated with the severity of subsyndromal manic symptoms. For this experiment, participants were given four prompts. They were to name as many different uses they could think of in a two minute period for each prompt. For this measure flexibility and fluency scores were not separable and showed no unique patterns of effects. Therefore, experimenters did not consider flexibility anymore. For the measure Objective Ratings of Uniqueness, each valid response was scored

A Rose For Emily By William Faulkner - 794 Words

At most, women have always been second to man, and the concept of a woman ever having her own mind or free will was obsolete, but only with time women slowly gain their independent mind frames. In both stories, â€Å"A Rose for Emily† and â€Å"Story of an Hour,† there are two women who long for freedom in different ways. The men in their lives keep them from making any kind of decisions that were based on themselves. In these stories, the symbolism, conflict, and the foreshadowing have the readers interested in the ironic endings. In â€Å"A Rose for Emily,† Miss Emily’s father was the beginning of her mental entrapments. The author states, â€Å"None of the young men were quite good enough for Miss Emily and such† (Faulkner 302).The author’s idea has the readers assuming that the father wanted to keep her to himself. â€Å"Miss Emily a slender figure in white in the background, her father a straddled silhouette in the foreground, his back to her and clutching a horsewhip the two of them framed by the back-flung front door† (Faulkner 302). It was as if he would be the only man for her. After she turned thirty and was still single, the towns’ people were not too thrilled about the idea. In those days women were wed at a very young age. When her father died, she could not let go of him because she had him in her home for three days assuming he was alive. A long time after that, she still kept herself bound to the house. The same idea comes to mind with the â€Å"Story o f an Hour†, Mrs. Mallard finds outShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national magazine. The story involved an ol d woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Mass Media and Younger Generation Free Essays

string(54) " sport can make a youth be identified with the sport\." Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. We will write a custom essay sample on Mass Media and Younger Generation or any similar topic only for you Order Now The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused by the social media pressure that is sweeping through the country. These are the influences that entertainment has on the younger generation in the country. Entertainment The citizens of America depend on communication and information for their daily activities. These activities include; work, education, entertainment, traveling, personal relationships, and health care (Kearney and Crandall 89). The people use the newspapers or television to get news. They make phone calls, browse over the internet where possible to make decisions that re based on the information that they need and get. The decisions should be made depending on the values and beliefs that exist in the society. The younger generation, therefore, need to have facts and use experience when making certain decisions. The media are the place where most people get the latest and current facts and news on significant issues. Most of the younger generation, therefore, turns to the media which is a form of entertainment to get news and education. This in effect, has influence on the younger generation. The upcoming generation, gets influenced by the mass media and this in turn affects the way that they conduct themselves in the society. The influence works in several ways and can be caused also because of several reasons. This can be either positively, negatively, or even both. How the influence works The television is the common and most known form of entertainment that has got influence. The television exposes the upcoming generation to thousand of images. These images include; celebrities advertisement, violence, sex, among many others. The exposure to the younger generation is too high when considered in terms of years (Scott 9). The media should be responsible for the programs they air. They are the ones who should help in shaping the beliefs, values, and decisions that the upcoming generation makes. The companies that own the media are the ones who are in charge of entertainment movies, radio and television broadcasts. Moreover, they are the ones who authorize the programs, sports, and video entertainments. In addition, most of the companies that offer these services are also integrated in the wireless phones, telecommunications, music industry, electronic media, video game software, and more. Therefore, the companies should consider programs that nature cultural values and beliefs that do not have a negative influence on the upcoming generation. However, some companies have merged to shape the beliefs and opinions of the users. It is significant to consider what the younger generation is exposed to daily through the entertainment avenues. This calls for the other people in the society to be vigilant in protecting the values and beliefs of the country. They should look at the entertainment that is given from, different perspectives; as opposed to ho the media gives it. The advertisement done by the media is another exposure to the upcoming generation. Although, the media makes a lot of money from the advertisements, they have some negative influences to the younger generation. Many citizens are influenced, by the advertisements, and this makes them buy the things that they are told that are good. Decisions are made from the advertisements that the citizens are exposed to daily. This is based on what is seen on the newspapers, magazines, or television. The product is deemed to be the best and most people make decisions based on what the media is propagation. This creates influence as people tend to trust the media. The same applies to the younger generation that is exposed to this form of entertainment. The effect and influence on the upcoming generation makes them buy what they watch over the televisions. This is mostly influenced by what they consider being their celebrities’ favorites. The upcoming generation will buy what favorite celebrity has advertised and what they deem to be acceptable in the society. This is based on the fashion that the media has created and imposed on the minds. The influences can be at times positive or negative. A positive example can be a sport that is getting media attention. Many of the younger generation will want to be identified with that sport. The popularity in the society and among the friends for the sport can make a youth be identified with the sport. You read "Mass Media and Younger Generation" in category "Essay examples" This will make the upcoming generation start practicing for the sport with the idea that it is cool. The influence will turn out to be positive as the youth will become healthier from the exercise and have fun with friends. An example of a negative influence for the younger generation can be the use of cigars. This can be as a result of seeing a celebrity movie star using a cigar. In addition, the exposure to images with excessive violence, junk foods, and sex can influence the upcoming generations negatively. The upcoming generation is in a stage of life that needs some acceptance from the peers. They would like to feel loved and be successful in whatever they venture and try (White and Andsager 72). Therefore, the creation of the media of ideal images of beautiful women and handsome men as the real characteristics of successful people through television and movie influences the younger generation. This will make the upcoming generation want to look as the celebrity. They will copy the dressing styles so as to feel cool and successful like the images of the celebrities. The youth are, hence exposed to buying dresses and stuff that can make them look like the celebrities who are considered to be cool and successful. The influence of the entertainment industry has had an effect on the youth’s obesity and anorexia nature. Many upcoming generations in the country are fighting obesity. This is happening, while, they are exposed to most advertisements that carry junk food advertisements. The advertisements are there, yet, they give ideal images of successful people as wealthy and thin. The women are the ones who are mostly affected with this type of influence. They are so obsessed with loosing even in cases which they are not declared as obese. Many women are thin in the society as they want to resemble and look like the thin celebrities, and super models that they see in the images, in the entertainment industry. The women, are, therefore, engaged in disorder eating habits that mostly lead to severe issues of health and in worse cases even death. Effects of violence in media Watching a movie or television exposes the upcoming generation to images of many people hurting others and violence. This type of exposure can have some influence on the upcoming generation. A person can easily become disturbed because of such exposure. This normally happens to the children who are exposed to this type of entertainment more and more each passing day. As the children grow, they begin shaping their personalities. This includes both beliefs and values. A child who is exposed to this form of entertainment can become very aggressive. In addition, these children can lose their sense of fiction and reality on what they are exposed in the movies and television. There are incidents and scenarios that have been reported of children carrying guns to school. Such kind of incidences where the children also hurt others can be attributed to the influence of the entertainment. This affects the cultural values and beliefs of such children. The behaviors of this type are associated with children who are mostly exposed to the excessive use of war images and violent video games (Coleman 112). The media using real war as a form of entertainment also exposes the upcoming generation to negative influences. The children need to be educated and informed, on the good forms of entertainment, to be watched. In addition, they need to be informed that the video games do not have winners or losers just as in the real war. Entertainment impact on society and the upcoming generation is significant. In addition, the influence of entertainment on public opinion cannot be ignored. The entertainment forms can change the public opinion of the upcoming generation in different ways. This depends on the objective of the form of entertainment. Television as one of the greatest discoveries of all times has so much influence on the upcoming generation. Television can be used for many purposes. This depends on the choice of the individual that uses the device. This can be used for entertainment purposes, like; watching music or soap. The shows that they youths are exposed to when watching television have created so many controversies. This is because of the influence that they have on the younger generations (Petley and Barker 34). The television has both advantageous and adverse effects on the youth. This will depend on what the viewer sees. This explains why the entertainment shows that are aired are full of controversies. Most of the shows are just on dates and celebrities. These types of shows are what influences the future generation that includes the children and youth. Most of the influences unfortunately are not positive. Studies indicate that there is a trend that is coming up where most shows are just for publicity purposes. This makes the youth find themselves easily influenced to be part of the shows to feel cool. The shows that help in increasing learning processes on the youth receive little publicity. These are the shows that can help the youth to nature good moral values and beliefs (Desilet 109). The television promotes entertainment and education. However, it is an individual’s responsibility to derive what he wants from the shows. Most young people are corrupted in the minds by the entertainment forms that they see. The youth fall prey to the many of the misleading advertisements in place. They get confused by asking on the celebrities that are being advertised. Furthermore, they get manipulated in their thinking. This makes them think of violence and criminal things. The more the youth is exposed to the entertainments the more they get influenced to the message that they get. Their social and cultural behavior is affected by the entertainment. The children are exposed to the negative influence of entertainment as parents are not there to control them. Some parents work till late and when they get home they are too tired to help the children in activities. They get glued to the television plus their children. Upcoming generation feels confident and they do what they feel like. In addition, visual effects normally lasts long on a person and this can leave some adverse effects to such an exposed victim. The advancement of technology has made things worse. Most of the television stations relay their programs through the satellite. This has left the parents with no control on the programs watched, and, therefore, the children remain exposed to indecent entertainment forms. The youth has also taken advantage of the same. They use the entertainment field to get knowledge and information from the television. Most of the young generation normally watches programs that are mostly entertaining. No wonder, television is considered as a source of entertainment instead of a source of knowledge. This is the reason as to why television has to a great extent adversely affected the upcoming generation. Many youths have favorite celebrities that they look up to, as role models in their lives. This makes them to look for them in the movies or magazines. The reason behind this is to get the latest fashion trends or air styles. The youths look, on the magazines, to see what the celebrities have and the scope of the new trends that are considered hot. The entertainment industry is constantly changing perceptions of the youth. This changes the perception of who they are and what they think of themselves. In addition, the entertainment industry is what can be attributed to the changing trends in cultural ways. Most people look at the celebrities and entirely change their own ideals and views so as to mach what is considered to be perfection. The youth wants to be associated with money, ideal cars, and careers. The simple things in life are becoming less appreciated. This happens as people tend to look up for those with more wealth. They compare their lives with such people. The youth wants something bigger and something more. This is what makes entertainment have a constant impact on the societal trends. It is the aspects of the entertainment industry that makes the youth know how much they are rich and how famous they need to be in life. The constant advertisements, magazine covers, and other entertainment forms are what overwhelm the society. Moreover, the entertainment industry is what is responsible for most of the upcoming generations changing trends and perceptions on culture and the way of life. The shows that are aired make the youth look at their own lives. This makes them feel the need to do something different. Divorce is also becoming common in the society. The trend is mostly seen in celebrity couples. Cases of the celebs getting divorced are there every day. This has made it like a routine to those who are also in the media industry. The divorce cases are publicized in the media as something normal and good in the society. This has made the youth look at divorce as something that is insignificant. The society has also not carried any negativity on divorce of late. People run to marriages instead of dating. This whole situation has been created by the celebs. The celebrity couples have made divorce a trend. Moreover, the celebs have made the meaning of divorce be of less meaning and look like normal in the society. This trend has caused the youth to follow suit. The entertainment industry can be said to be the reason behind the change of perception and trend of divorce. The youth has been influenced, by the entertainment industry, to do cosmetic surgery. The trend has already swept through the society and is common with people who want to look like celebs or be more beautiful. There are shows in the television programs like DR. 20210 that have made plastic surgery be the in thing (Durham 120). The shows make the youth want to look like the celebrities. They do this by trying to transform them to look like celebrities. They give them the different cosmetic and plastic surgery procedures that exist. The message passed is that a person in his own identity is not handsome and good. The tren d encourages the youth to try plastic surgery in order to have perfect bodies. Therefore, the reason of not having a perfect look is not there as there is the option of cosmetic surgery. This has made the celebrities, to, also, have plastic surgeries to enhance their appearance. This is done with the belief that it will help in carriers, but, the youth just emulate the trend for the sake of it. The trend has made many youth to lack self fulfillment as they feel they are not good looking or good enough. Conclusion The entertainment industry has both positive and negative influence on the youth, but, it is not entirely bad. The negative effects and influences that the industry has, on the upcoming generation need, to be changed and recognized. This can help the youth so that their minds are not that clouded with the celebrity perfection ideas. The youth need to be educated and informed on the need for self confidence and self fulfillment as they are fundamental to true happiness in life. These traits are hard to attain for the youth because of entertainment and media industry. The industries are constantly showing and sending messages to viewers on the definition of perfection. This makes it hard for many of the youths to be contented and happy with their personalities and looks. The youth should stop to look for celebrities, movies, and television shows, for ideal and perfect life. The obsession created by the entertainment industry influences the youth’s way of life. They change the way they dress, walk, and even act. The entertainment industry will continue to have effects and influences on youth and societal trends. The influences should be worked on, to make them have positive effects on society and society as a whole. This can involve the transformation of the celebrities, actors, and models in the entertainment industry. The effect can be huge and tremendous on the upcoming generation and society. The changing trends in societal beliefs and values can be influenced to be positive ones on the youth. Things can be better when the effects of the entertainment industry lean more towards the positive influences than the negative influences on the youth. This can be done knowing very well that America is one of the leading producers of entertainment and as such it is a significant component in influencing the behavior of the younger generation. The entertainment industry has influences on the upcoming generation views and expression of culture. This is depicted by the way that they talk, dress, and act on society through social media pressure in the country. You can get a custom research paper[-0] on this topic at EssayLib. com. Feel free to buy your paper written from scratch! Â ·Tags: entertainment research paper[-1], essay on entertainment[-2], research paper on social media[-3], social media essay[-4] Comments are closed. [-0] – http://www. essaylib. com/research-paper. php [-1] – http://www. essaylib. com/blog/tag/entertainment-research-paper [-2] – http://www. essaylib. com/blog/tag/essay-on-entertainment [-3] – http://www. essaylib. com/blog/tag/research-paper-on-social-media [-4] – http://www. essaylib. com/blog/tag/social-media-essay How to cite Mass Media and Younger Generation, Essay examples

E-Media Analysis Electronic Media Analysis

Question: Discuss about theE-Media Analysisfor Electronic Media Analysis. Answer: Introduction: The electronic media or E-Media is one of the most common aspects of modern time business. Good quality tasty food and ambience are the major drivers of success of any restaurant. It is highly believed that the online presence of the restaurants enhances the pace of success of the business and attracts even more customers. The online presence impacts the marketing strategies positively. The hospitality sector is also using the e-media for the promotion and marketing of the offerings. Most of the business houses are now having media presence through social media and official website. Online presence of the companies is getting popular because of the convenience of the audiences and the changes in the technological aspects. The information system is getting advanced. The means of communication is now getting modernized keeping in mind the changes of the tastes and preferences of the end users. The people of modern time are more addicted towards the social media. The smart technology ha s given the population a new dimension(Stefano, 2008). The chosen organization for this report is one of the leading 10 restaurants in Auckland, One Tree Grill Restaurant. This restaurant had been opened in the year 1996 and since then it is providing the customers excellent food and super quality wine. The restaurant serves the customers with its quality food and drink. The services of the company are exceptionally good. It has an official website along with its online presence. The report analyses the website and online presence of this restaurant (Onetreegrill, 2016). Literature Review: According to Blaker (2016), majority of the people in modern world use smart technology either through the use of laptops, smart phones or tablets. It is convenient for them to use internet to access any information. The marketing techniques are meant for the smart people for their ease in access to the message that the companies want to spread. The online presence and websites of the restaurants help the customers to locate the spot, to view the menu along with the prices and any special offer. It is seen from researches that the online presence and e-marketing of the restaurants have made the customers to have a positive perspective about the reputation of the restaurants (Blaker, 2016). According to the information given in Berkeley-Scott (2012), it has been proved that one of the most important and effective means of online presence of then participants of the hospitality industry is the website. It provides the information about the history of the restaurants, success story, location, contact details, timing menus and even prices of the dishes or any other important information about the business of the restaurants. The website provides intricate details of the restaurants (berkeley-scott, 2012). From the information obtained in the site of QSonline (2016), it is known that there are many ways through which a restaurant could enhance the online presence. The information also tells that along with the people who used to access smart technology there are also some of the people who like to visit the websites of the restaurants to access the information about the food menu and the prices. There are several offers that are provided by the online presence of the restaurants including the information about the reservations. All these help the customers to enhance their outlook about the services and marketing efforts of the restaurants (qsronline, 2016). As per the information in the site Order2me (2015), the online presence of the restaurants inform the visitors about their story. The trend of the buying habits of the customers is changing. The tastes and preferences of the customers are also getting changed. The loyalty of customers could be driven by the online presence. The identity of a particular brand of restaurant could be made stronger with e-marketing. The presence of the location of restaurants on Google Maps would lead to better exposure. Online presence also provides the restaurants with the opportunities to acquire new customers every day. This enhances the business and the revenues of the restaurants. The restaurants with these drivers of success could compete better (orders2me, 2015). According to Weeres (2012), it is very important for the modern time restaurants to have online presence. The online presence of the restaurants serves as a catalyst to drive the business and brand presence globally. The information of the restaurants could easily be accessed from any part of the world with the help of the websites or the advertisements given in television, radio, Google Maps and in other communication channels. The marketing strategies have to be made effective and innovative. The electronic marketing is one of the most important ways that could make a restaurant spread its message to as many people as it wants. The exposure and the convenience of communication both get enhanced with the online presence. The customer satisfaction is one of the major key drivers of the service industry. It could be ascertained with the help of the internet marketing (Weeres, 2012). According to Needles Thompson (2013), from the outcomes of the interviews of managers of almost 166 restaurants it is clear that social media and online presence of the restaurants have impacted the productivity positively. It is seen that the social media and inline presence have helped the restaurants to enhance the pace of spreading of message to the target. The three major aims of these restaurants to achieve new target segment, to enhance the revenues and to increase the loyalty of the customers have been effectively achieved with the online presence. Moreover the financial investment is also less in marketing through social media than other means. It is also observed that the independent food hubs use the websites and online marketing more than the chains of restaurants. It is the responsibility of the entrepreneurs and the marketers of the independent restaurants to improve the effectiveness of the websites (Needles Thompson, 2013). Identification of Key Issues: The key issue of the One Tree Grill Restaurant is to analyze the effectiveness of the website and online presence in motivating the customers. The key objectives have to be achieved through the online presence. The website must be able to attract the customers and to provide them with the needful information. The cost benefit analysis must be done. The website must be regulated and updated. The design of the website must be attractive. All the information that a customer desire to get from website have to be assured. This could be done with the help of assessment of latent needs of the customers through market research. Logical Conclusion: The website of One Tree Grill Restaurant has been designed technically. It is user friendly. It provides all the necessary information that is needed by the end users. The online presence of the restaurant has definite impacts on the loyalty of its customers and on its revenue structure. The website of the restaurant could be more innovative by the efforts of the marketers and the technical personnel. The information must be updated on regular basis. From the literature review it could be said that the online presence of the restaurants has direct and positive impacts on the business of the restaurant. Analysis of the Selected Business Online Presence: From the look of the official website of the restaurant it can be considered to be a comprehensive one loaded with lots of relevant information. The website contains valuable information like the basic information about the history and location. The various cuisines those are offered to the customers are very neatly mentioned along with the prices. The additional facilities and services those are offered by the restaurants to the customers like the booking and reservation types are also mentioned. The visual attractiveness of the website is also very captivating for the customers. The online presence strategy is a key component of marketing for a business organization(Restaurantengine, 2016). There are several factors to consider before planning on the social media strategy which is a key component of the e-media strategy. It has been observed in the modern days that the majority of the restaurants all around the world are depending more on the social media for the promotion and adve rtising of their business activities. The dependence on the social media which is a key variant of the e-media is increasing because of the fact that the social media platform like the own website of the restaurant and its accounts in social media platforms like Facebook, Twitter, etc are helping the company immensely to reach out to the maximum numbers of customers within the shortest possible time (Needles, 2013). The majority of the people in all the developed nations of the world have access to internet technology nowadays. They spend a large part of their time browsing the internet for professional and personal reasons. They can access the internet through various gadgets like their desktops, laptops, smart-phones or tablets(Lyfemarketing, 2015). They also like to spend a lot of time interacting with their friends and families on the various social media sites like Facebook, Twitter, LinkedIn, etc. They are also using these social media sites to browse information about their favourite brands and companies. Therefore, the strategy of online marketing and promotion that has been undertaken by the company is a very prudent choice for the organization. In this regard it can be said that nowadays the social media presence is not a very expensive proposition as compared to the traditional methods of marketing and promotion. The companies do not have to shell out huge volumes of money in order to design their own websites or open their social media accounts in different social media platforms(Winter, 2014). The psychology of customers has evolved through all the years passed by. Previously the customers were relying more on the conventional methods of marketing and promotion like TV commercials, newspapers, magazines, radio, leaflets and brochures. At that point of time the use of social media was not so much prolific. Hence, the benefits of such media were not clearly comprehended by the companies during the earlier years. Gradually, as we moved into the era of digitalization, the multi-faceted benefits of the social media and the internet technology were understood(Lyfemarketing, 2015). Since then the various corporate houses started exploiting the social media technology through their online presence. The majority of the companies in the hospitality sector are implementing this strategy of remaining socially active with the help of the e-media strategies like the social media presence. This increased reliance of the consumers on the social media is also shaping the psychology of the product and service manufacturers. The product design psychology is developing in a way that promotes the online advertising and marketing to gain the attention of the target consumer segment (Andrus, 2015). This aspect of the product and service design which is based on getting the Top of The Mind Awareness (TOMA) of the consumers is also used to its advantage by One Tree Grill that is one of the most reputed fine dining restaurants of Auckland in New Zealand. The top of the mind awareness is achieved by highlighting the unique and exclusive features of the product or service to the customers(Shrm, 2012). This can be achieved in case of the social media promotion and marketing of the hospitality industry also. Today, the hotels, restaurants, fast food chains, etc are heavily depending on the social media promotion of their business(Bovet, 2014). For the purpose of promoting their business to the maximum possible number of customers within the shortest period of time, One Tree Grill has also adopted the same strategy to design the website in such a way that it is not only very much informative to the customers but also very attractive in its look and design. A close look at the website o f the restaurant shows that the webpage is very dark in respect of the background colour and the fonts are light coloured. This has helped to create a good contrast between the background and the foreground of the webpage containing the fonts those are very aesthetically designed and arranged in the form of several categories like: About Us, Menu, Reservations, Functions, Gift Vouchers and Find Us. Under those main categories there are sub-categories with elaborate information. This is very much attractive for the visitors of the website as they will be able to browse to their desired category of choices to collect relevant information(Banerjee, 2013). As a part of the website and social media presence analysis of One Tree Grill, a study was conducted on the customers of the restaurant in order to gather knowledge on their perspective about social media marketing and promotion of the restaurant and how far they are being influenced to dine at the restaurant seeing the online advertising and promotions of the company. The restaurant has a very good reputation being in high quality of products and services since 20 long years. So, the brand was already very famous in the country. However, the study was undertaken to understand the success of the social media presence and how far those have induced the customers to dine at the restaurant. Therefore, the impact of the online promotion and advertising on consumer purchase decision was analyzed in this case. The survey was conducted on a sample of 50 customers of the restaurant and they were interviewed about their overall satisfaction with the services of the restaurant but the focus wa s on analyzing how much they were being influenced by the social media promotions. The customers were also asked about their opinion on the official website of the restaurant. They were asked about whether the website was informative enough to induce buying behaviour in them. The opinion of the customers regarding the visual attractiveness of the website of One Tree Grill was also collected in the survey. The data collected was then analyzed to form the final interpretations about the customer satisfaction about the online presence of the company and how effective the strategy was to influence the customers to make purchases. The results of the survey revealed valuable results those depict the effectiveness of the social media strategy undertaken by the company. The majority of the respondents agreed that the social media account of the company in Facebook and the official webpage both have influenced them to visit the restaurant and dine there. The majority of them also agreed that the website of the restaurant was very well maintained with regular updates on menus, prices, gift voucher policies, reservation policies, etc. The most of the respondents also appreciated the look of the website like the choice of colours, fonts and overall visual display. Many of the customers revealed that they came to know about the restaurant from the internet and the Facebook page of the restaurant. Seeing the advertisements and the details of the services and long heritage of the company they felt attracted to dine at the restaurant. In this study, few of the managers of the restaurant were also questioned about how muc h the social media strategy has affected the sales of the restaurant. They replied in the affirmative saying that the sales are being increased every year and the company is continuously researching in order to make the website more interactive and informative. Therefore, the success of the e-media strategy in the domain of the online presence of the restaurant is clearly observed in this particular analysis paper. References: Andrus, A. (2015). Guide for Bars Restaurants to Social Media. Retrieved from sproutsocial: https://sproutsocial.com/insights/bars-restaurants-social-media-guide/ Banerjee, B. (2013). Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. Retrieved from dl.acm: https://dl.acm.org/citation.cfm?id=2605434 berkeley-scott. (2012, july 26). The importance of an online presence for hospitality companies. Retrieved from berkeley-scott: https://www.berkeley-scott.co.uk/the-importance-of-an-online-presence-for-hospitality-companies/ Blaker, T. (2016, april 18). Restaurant Marketing Tips: How to Build Your Online Presence. Retrieved from yelpblog: https://www.yelpblog.com/2016/04/restaurant-marketing-tips-how-to-build-your-online-presence Bovet, C. (2014). 10 Examples of Great Social Media Content for Restaurants in 2015. Retrieved from enplug: https://enplug.com/blog/10-examples-of-great-social-media-content-for-restaurants-in-2015 Lyfemarketing. (2015). Restaurant Marketing Ideas: A Social Media Strategy That Works. Retrieved from lyfemarketing: https://blog.lyfemarketing.com/restaurant-marketing-ideas-social-media-strategy/ Needles, A. (2013). Social Media Use in the Restaurant Industry: A Work in Progress. Retrieved from scholarship.sha.cornell.edu: https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1100context=chrpubs Needles, A., Thompson, G. M. (2013). Social Media Use in the Restaurant Industry: A Work in Progress. The Scholarly Commons , 3-20. Onetreegrill. (2016). About Us. Retrieved October 28, 2016, from onetreegrill: https://www.onetreegrill.co.nz/about orders2me. (2015, february 19). 5 Reasons why your Restaurant needs an online rpesence. Retrieved October 28, 2016, from orders2.me: https://orders2.me/5-reasons-why-your-restaurant-needs-an-online-presence/ qsronline. (2016, FEBRUARY 3). 3 Ways Restaurants Can Improve Their Online Presence. Retrieved from qsronline: https://blog.qsronline.com/ways-restaurants-can-improve-their-online-presence/ Restaurantengine. (2016). 10 Ways To Promote Your Restaurant On Social Media. Retrieved October 28, 2016, from Restaurant engine: https://restaurantengine.com/promote-restaurant-social-media/ Shrm. (2012). Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy? - See more at: https://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx#sthash.C6ObH2G0.dpuf. Retrieved October 28, 2016, from shrm: https://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx Stefano, T. F. (2008, August 22). Print Media vs. E-Media: The Battle Is On. Retrieved October 28, 2016, from ecommercetimes: https://www.ecommercetimes.com/story/64244.html Weeres, J. (2012, april). The Use of Internet Marketing by Independent Restaurants in Kelowna. Retrieved October 28, 2016, from people.ok.ubc: https://people.ok.ubc.ca/rlawrenc/research/Students/JW_12_Thesis.pdf Winter, T. (2014). The Cost of Commercials: An Analysis of Electronic Media and the Reinforcement of Gender Roles. Retrieved from digitalcommons.salemstate.edu: https://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1033context=honors_theses

JFK Essays (2725 words) - Kennedy Family, , Term Papers

JFK JFK John Fitzgerald Kennedy 35th president of the United States, the youngest person ever to be elected president. He was also the first Roman Catholic president and the first president to be born in the 20th century. Kennedy was assassinated before he completed his third year as president. Therefore his achievements were limited. Nevertheless, his influence was worldwide, and his handling of the Cuban Missile Crisis may have prevented war. Young people especially liked him. No other president was so popular. He brought to the presidency an awareness of the cultural and historical traditions of the United States. Because Kennedy expressed the values of 20th-century America, his presidency was important beyond its political achievements. John Kennedy was born in Brookline, Massachusetts. He was the second of nine children. Kennedy announced his candidacy early in 1960. By the time the Democratic National Convention opened in July, he had won seven primary victories. His most important had been in West Virginia, where he proved that a Roman Catholic could win in a predominantly Protestant state. When the convention opened, it appeared that Kennedy's only serious challenge for the nomination would come from the Senate majority leader, Lyndon B. Johnson of Texas. However, Johnson was strong only among Southern delegates. Kennedy won the nomination on the first ballot and then persuaded Johnson to become his running mate. Two weeks later the Republicans nominated Vice President Richard Nixon for president and Henry Cabot Lodge, Jr., who was ambassador to the United Nations and whom Kennedy had defeated for the Senate in 1952, for vice president. In the fast-paced campaign that followed, Kennedy made stops in 46 states and 273 cities and towns, while Nixon visited every state and 170 urban areas. Another important element of the campaign was the support Kennedy received from blacks in important Northern states, especially Illinois and Pennsylvania. They supported him in part because he and Robert Kennedy had tried to get the release of the civil rights leader Martin Luther King, Jr. King, who had been jailed for taking part in a civil rights demonstration in Georgia, was released soon afterward. The election drew a record 69 million voters to the polls, but Kennedy won by only 113,000 votes. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America's revolutionary heritage. 2"The same ... beliefs for which our forebears fought are still at issue around the globe," Kennedy said. 3"Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world." Kennedy challenged Americans to assume the burden of "defending freedom in its hour of maximum danger." The words of his address were, 4"Ask not what your country can do for you-ask what you can do for your country." Kennedy sought with considerable success to attract brilliant young people to government service. His hope was to bring new ideas and new methods into the executive branch. As a result many of his advisers were teachers and scholars. Among them were McGeorge Bundy and Arthur M. Schlesinger, Jr., both graduates of Harvard. Kennedy's most influential adviser was Theodore C. Sorenson, a member of Kennedy's staff since his days in the Senate. Sorenson wrote many of Kennedy's speeches and exerted a strong influence on Kennedy's development as a political liberal, 5 a person who believes that the government should directly help people to overcome poverty or social discrimination. The president and Mrs. Kennedy attempted to make the White House the cultural center of the nation. Writers, artists, poets, scientists, and musicians were frequent dinner guests. On one occasion the Kennedy's held a reception for all the American winners of the Nobel Prize, people who made outstanding contributions to their field during the past year. At the party the president suggested that more talent and genius was at the White House that night than there had been since Thomas Jefferson had last dined there alone. At a meeting with the leader of the Union of Soviet Socialist Republics (USSR), Nikita Khrushchev, Kennedy asked the name of a medal Khrushchev was wearing. When the premier identified it as the Lenin Peace Medal, Kennedy remarked, 6"I hope you keep it." On another occasion he told a group of Republican business leaders, 7"It would be premature to ask for your support in

Christmas and Winter Holiday Vocabulary 100 Word List

Christmas and Winter Holiday Vocabulary 100 Word List This comprehensive Christmas  and winter holiday vocabulary word list can be used in the classroom in so many ways. Use it to inspire word walls, word searches, puzzles, Hangman and Bingo games, crafts, worksheets, story starters, creative writing word banks, and a wide variety of elementary lesson plans in almost any subject. Be sure to customize the vocabulary you choose based on the policies of your school. Some public and private schools may only allow secular references to winter holidays, while some faith-based schools may prefer not to include secular or popular mythological references to Santa Claus, Frosty the Snowman, or other secular holiday  characters.   Types of Word List Activities Here are some ideas for using this vocabulary list in your classroom.   Word Walls: Build vocabulary by designating one wall or part of a wall to post large print words that all students can read from their desks.   Word Search Puzzles: You can create your own word search puzzles using one of several online puzzle generators. This allows you to customize them as appropriate for your class and school policies. For example, some schools may only allow secular references to the winter holidays. Sight Word Flash Cards: Make flash cards to improve vocabulary for early elementary students and for those with learning disabilities. Building holiday vocabulary will help them with seasonal reading. Holiday words may also be more fun for them to learn and spark interest. Hangman: This is an easy use  for  Christmas words and playing this game in the classroom can be a fun, interactive break between lessons. Poem  or Story Written Word Exercise: Have students draw three or more of the words to incorporate into a poem or story. You can assign these to be turned in or shared with the class. Poems may be rhyming or not  or in the form of a limerick or haiku. You can ask for a minimum word count for written story assignments. Impromptu Speech Exercise: Have students draw one to five words to incorporate into an impromptu speech to give to the class. You can have them draw words and immediately begin a speech, or give them a few minutes to prepare. Christmas and Winter Holiday 100 Word List AdventangelsannouncementbellsBethlehemBlitzencandlescandycandy canescardscedarcelebrateceremonieschimneyChristmas cookiesChristmas treecoldCometcranberry saucecrowdsCupidDancerDasherDecemberdecorationsdollsDonnerdressingeggnogelvesfamily reunionfestivalfirFrostyfruitcakegift boxesgiftsgoodwillgreetingshamhappyholidayhollyholyiciclesjollylightslistsmerrymiraclemistletoeNew YearNoelNorth Polepageantparadespartypiepineplum puddingpoinsettiaPrancerpresentspumpkin piepunchred/greenreindeerribbonRudolphsacredsalessauceScroogeseasonsledsleigh bellssnowflakesspiritSt. Nickstandstarstickersstocking stufferssweet potatotidingstinseltogethernesstoystraditiontraffictripsturkeyvacationVixenWinterworshipwrapping paperwreathyuleyuletide

Hylomorphism Essay Example | Topics and Well Written Essays - 250 words

Hylomorphism - Essay Example Form on the other hand is a factor that is derived from the way that we perceive an object. It is what is seen and judged to be the nature of a being. In relation to change, form is subject to change once matter undergoes the process; matter changes form when subject to the elements of change. Understanding how the two principles exist makes it relatively easy to determine the effect that a certain change factor could have on a being (The Editors of Encyclopà ¦dia Britannica). Substance dualism is a philosophical concept classified under the general dualism class (argues that there are essentially two substances that exist; the mental and the physical). Substance dualism postulates that the physical and the mental elements are separate and they exist independent of each other. Taking this view is inherently different from that taken by Hylomorphism, given the nature that change can take place in either of them. Under substance dualism, physical change can take place without affecting the mental and vice versa. On the other hand, Hylomorphism holds that change in matter must affect form and the alternative holds

Explain what is meant by orientalism. Discuss how this has influenced Essay

Explain what is meant by orientalism. Discuss how this has influenced Western interpretation of cultures past or present - Essay Example Orientalism could also be used to mean a manner of seeing, which distorts and emphasizes differences in cultures between the Arabic people and people, from Europe and the U.S. It entails viewing the Arab culture as uncivilized, exotic, dangerous, and backward (Said 1978, p. 2). Said defined orientalism as â€Å"the west acceptance of the differences between West and East.† He purported that this acceptance serves as the starting point for detailed social descriptions, epics, theories, and political accounts about the Orient, mind, its people, and customs. In a nutshell, orientalism can be described as the image of the ‘Orient’ portrayed as a thought system. As a scholarly discipline, orientalism began in the eighteenth century following the European colonial conquest of countries in the Middle East. Academic disciplines that addressed the orient flourished; this led to the adoption of orientalism in France, England, and other European nations. Orientalism became t he basis of the western exertion of power over the Orient (Near East Cultures). The west viewed the Middle East as an exhausted, stagnant, and defective region, which needed the involvement of Europeans to enhance civilization. This justification happened with an aim to keeping the dreams and ambitions of the western powers alive. Therefore, Oreintalism can be regarded to have originated from the west’s desire to conquer the Near East and exert significant influence (MacKenzie1995, p. 24). Influence of Orientalism on Western Interpretation of Cultures in the Near East Orientalism has had a profound influence on the way Western cultures depict aspects of the cultures from the East. Western writers and designers have always portrayed the East negatively. Further, artists from the west represent the cultures of the East as backward. For example, French artists in the 19th century used orientalism in their description of Eastern cultures (Kennedy 2000, p. 351). These Orientalists used colors, styles, and elements that portrayed Mediterranean countries of the Near East. Westerners have come to adopt eastern styles, motifs, and subject matter in design, architecture, and art. For example, Turquerie as a fashion dominated the western art work from 15th century to 18th century. Therefore, the west has used fashion, and other artistic styles to portray the Near East negatively (Tausch 2006, p. 83). Further, the West depictions of Islamic Moors, especially the Muslim groups of West Asia and North Africa, portray orientalism. For example, in early biblical scenes, Jewish and Roman characters were displayed with exotic costumes. This reflected the culture of clothing such as wearing of turbans in the near East. In addition, the portrayal of oriental carpets in paintings of renaissance depicts the cultures of the Far East (MacKenzie1995, p. 27). As more Western artists travelled to the Middle East, they represented numerous scenes, which entailed aspects of the Orie ntal culture. They depicted the cultures as exotic owing to its differences. The artists had a keen interest on the Islamic cultures of the Near East. For example, French artists Eugene Delacroix and Jean Leon painted pictures, which depicted Islamic culture. These pictures had an impact on western interpretation of the Western Cultures (Tausch 2006, p. 84). In the West, the use of the orient has continued in the Movies, as westerners use

Estimate the Market Size Case Study Example | Topics and Well Written Essays - 750 words

Estimate the Market Size - Case Study Example Noarlunga centre is an attractive place due to the reason that it covers the residential, commercial and parkland region. Moreover, the recent growth and development is another feature that makes it an eye-catching place (City of Onkaparinga, 2011). Stage lives including the living theatre, concert and visual arts are one of the product types available at Hopgood Theatre. According to the statistics, it has come to conclusion that adults that age 15 years and above living in South Australia are the main stakeholders that have an interest in arts and theatre. In addition, approximately 38 percent of the people that makes up more than 2.5 million visitors attend cultural venues and events on yearly basis. Moreover, the people are also keen to come under involvement in cultural activities, which depicts the figure of over 225,000 people. Slightly over 25 percent of the children between 5 to 14 years are also involved in cultural activities (Australian Government, 2011). ... A higher proportion that is approximately 99 percent of juvenile of the age group of 15 to 17 years in SA attended cultural venues and events, compared to the other age groups surveyed (ABS, 2007). According to the statistics, the rate of market is increasing due to the reason that the average income as compared to the previous years has seen an inclination in the trend. In addition, the primary cause for the increase in income was the increasing demand of the labor and employment rate also increased with the launching of projects. Moreover, the importance and emphasis on education has also experienced a raise and enhancement over the years as the increased number of visitors on the website proves this fact. While looking at the other end of the continuum, the average spending time of people on the culture and recreation or the leisure activities has come across a declination towards the trend over the past few years. This downfall has added to the reason of the decreasing market. Ye ar Product (Cultural Arts) Sales in Million (Approximate value) Revenues in Million Which month is more likely to have customers 2010 Living Stage 840 2750 April to June 2011 Living Stage 800 3150 April to June 2012 Living Stage 760 3550 April to June A notice in the trend has come under observation that the period from April to June is the peak season in which people are likely to involve themselves in the cultural activities and events (ABS, 2007). References City of Onkaparinga. 2011. Noarlunga Centre - Noarlunga Downs. Retrieved on September, 07, 2011: http://profile.id.com.au/Default.aspx?id=119&pg=101&gid=250&type=enum ABS. 2007. South Australian Cultural Statistics. National Centre for Culture and

Examining Murder And Unlawful Killing On People Criminology Essay

Examining Murder And Unlawful Killing On People Criminology Essay Investigative psychology is an approach the police take in order to inspect criminal behavior. This form of psychology is mainly used to answer important questions that arise during the process of criminal investigations. When checking a crime scene there are three main questions running through the minds of the detectives: what are the behavioral features of the perpetrator, what are the characteristics of the offender, and is it possible that there are other crimes committed by the same offender. According to Jillian Robbins (Stone, 2009l) the behavior of the criminal at the time of the incident is one of the best forms of evidence to a case. She reports that there are three important behavioral traits that all detectives look out for while inspecting a crime scene: the modus operandi, the signature and the typology of the offender. The modus operandi or MO refers to the way the offender behaves or acts while trying to carry out his crime successfully. Offenders usually have a strong desire to perform the perfect crime, or to commit a crime without getting caught. As the offender gains experience with each crime he commits, the MO will also change until the effective method is found. This means that an offenders MO will changes through a series of learned behaviors. Richard Quinney points out that police investigators are trained to recognize the MO of the offender but not to solely use the MO to link crimes together. (Clinard, Quinney, 1973) He admits that it is difficult not to jump to conclusions when dealing with identical MOs, especially when the crimes are close in location, but states that including any evidence without unreasonable doubt is a serious police error. A signature, commonly referred to as personation, describes any unusual details at the scene of the crime other than the ones actually needed to commit the crime. Most offenders will leave identical marks at the scenes of each crime they commit. The mark could range from anything like writing on the walls at the scene of the crime to placing the victims body in unusual positions. The signature has a higher level of importance to the investigator because it is directly related to the cognitive process that is unique to each offender. (Stone, 2009) The typology is the last major behavioral pattern used to identify the offender. There are three main categories of typologies: undoing, staging and trophy. Undoing is when the offender psychologically tries to undo the crime scene. This behavioral pattern is most commonly found in offenders who get distraught after the death of their victim. There are many different ways that the offenders will try to deal with the psychological impact or realization of their crime. Some offenders try to return the victim back to a naturally looking state such as laying them down in bed with a pillow under their head or dressing them in clean clothes. Other offenders may try to dehumanize the victim by either beating the victims face in, covering the face with material or rolling the victim facedown. In these examples the offender is trying to veil the identity of the victim in order to make the crime less personal. (Akers, 1994) The second category of typology is staging. Staging is intentionally a ltering the crime scene in hopes to distract the investigators. Michael Stone (Stone, 2009) points out that staging is committed by someone other than the offender to either mislead the investigators away from the suspect, or to protect the victims family. The most commonly reported reason for staging is to cover up autoeroticism or the self-arousal and self-gratification of a sexual desire without a partner. (Ellis, 1906) The four types of autoeroticism are autoerotic hanging, aqua eroticism, chemical eroticism and self-suffocation. All forms result in a lack of oxygen that increases sexual stimulation. Two-thirds of the families of these victims stage the crime scene and reposition the body for the victim to look more presentable to authorities. (Ellis, 1906) The last typology is trophy. Offenders who are typed with a trophy typology are those who take a meaningful souvenir from the victim to either remember or to control the crime scene. The trophy could be anything from a pictur e of the victim to a body part. It is important to note that a trophy typology could be part of the offenders signature. The next evidence the investigators look at while inspecting the crime is the organization of the scene. The way the crime scene looks after a crime tells a lot about the offender. There are three types of crime scenes: organized, disorganized and mixed. An organized crime scene shows that the offender maintained control during the murder. Profilers conclude that an offender of an organized crime scene most likely selected his victim on a specific basis. An example would be a serial killer who selected only victims with blonde hair and blue eyes. Offenders of organized murder crime scenes have been profiled and interestingly have been classified with specific character traits. These offenders usually have above average to genius IQ levels, are socially adequate, sexually competent, had inconsistent childhood discipline, maintained control during the crime, used alcohol during the crime, live with a partner and have a car that runs in good condition. These offenders plan their crimes methodically. They abduct their victims and kill them in one locations and dispose of the body elsewhere, they are likely to lure their victims with ploys of sympathy, they commonly target prostitutes, they demand submission from their victim, they have a high knowledge of forensics and are able to cover their track and they take pride in their actions and follow their case in the media. When questioned, friends and family often describe the offender of organized crime scene as kind and unlikely to hurt anyone. (Bordua, 1962) Disorganized crime scenes prove that the offender most likely committed the crime without premeditation. This shows that the crime was committed under impulse or out of extreme rage. This offender likely murders whenever the opportunity arises having no specific criteria in picking a victim. This offender may have a history of mental problems and is in almost all cases socially inadequate. Often the body is left at the place of death and there are no signs of the offender trying to cover their tracks. Profilers report that disorganized crime scene offenders have below average IQ levels, do not hold down jobs, are sexually incompetent, are anxious during the crime, live alone, work or live near the crime scene, have a minimal interest in following the crime in the news, leave a random/sloppy crime scene, commit sexual acts after the death of the victim, leave the body in view of others to see and often leave the weapon behind. A mixed crime scene is one in which there are evidence of an organized is and a disorganized crime scene. The offender usually starts off with an organized intention but when something unplanned interrupts, strays away from his plans and becomes disorganized. Not all crime scenes have the same level of organization to them, it varies for every scene. After the investigators collect all information based on the characteristics of the crime, they then use the information in a process of profiling. There are two approaches to profiling, the nomothetic approach where statistics from a large number of previous offenders are taken and profilers look for a pattern, or the idiographic approach where the profiler takes once case study and intensely analyzes it. One type of profiling is criminal profiling. Criminal profiling analyzes the personality traits, habits, features and behavioral patterns found at the crime scene in order to develop a description of the offender. This practice is also known as crime scene analysis. When using a nomothetic approach to criminal profiling the investigator is able to see more details because of the normal distribution, but less about the offender themselves. When using the idiographic approach to criminal profiling the investigator comes up with detailed information on the offender. It is almost as if the investigator knows the offender inside and out. A flaw to this method is that the investigator is unable to compare the offender to other offenders which leads to the possibility of forcing a profile on an offender it does not belong to. This phenomena is knows as confirmation bias or fitting the pieces that work and ignoring the ones that do not work. Another form of profiling is geographic profiling. Geographic profiling is used to determine either the area of residence of the offender or to predict the area of the next possible crime. This form of profiling is basically done to find which geographic location the offender feels most comfortable in and prefers to take victims in. (Beauregard, Proulx, Rossmo, 2005) Profiling is extremely usefully to investigators especially in multiple murder crimes. With the use of this system, authorities are able to narrow down people and locations in catch the offenders before they strike again. Dr. Grover Godwin believes that obtaining th e dumpsite plus the abduction site drastically improves the ability to pin point the offenders place of residence. The downfall to geographical profiling is that profilers need at least five crimes to find a pattern. This means that the offender continues to take lives before this process can take effect. Many profilers argue that when the offender exhibits some form of mental illness at the scene of the crime such as sadistic torture, evisceration, postmortem slashing and cutting, and other mutilations, the profiling of serious offenders is more successful. This is a result based from the theory that when a person is mentally disturbed they demonstrate the greatest consistency in behavior from situation to situation. Another strategy the investigators use to determine the offender is the psychological autopsy. This is a reconstructive psychological evaluation that differs from profiling. Here the profiling is done on a dead person, and the identity of the person is already known. There are two types of psychological autopsies. The first type is suicide psychology autopsy and it is used to understand and identify factors that contribute to the suicide. The second type is the equivocal death psychological autopsy and it is used to determine the reason of the death. In both the suicide psychological autopsy and the equivocal death psychological autopsy, a forensic psychologist is hired. The forensic psychologist looks at the lifestyles, behavioral history, personality traits, and the amount of psychological pain the victim was in. They conduct interviews with family, friends, and people who knew the victim. The forensic psychologist also looks through the victims personal documents in order to get a better understanding of the cause of death. Once the investigators know the reasoning behind the murder they are able to start narrowing down suspects. Now that we have a base understanding of the strategies investigators use to expose offenders, it is time to compare and define each different category of multiple murder offenders. First off, multiple murders are the killing of many people either in the same occurrence or over a period of time. Although these events are rare, they are highly publicized and remain in the memories of many people. There are three classifications of multiple murderers: serial murderers, mass murderers and spree murderers. A serial murderer is when one person kills a minimum of three people over time. The time period contains a cooling off period in which the offender will not kill the next victim for weeks, months or sometimes even years. This cooling off period is the main difference between serial murderers and other multiple murderers. The majority of serial murderers are single white males who are highly intelligent with above average IQ levels. They commonly have trouble holding down jobs and come from unstable homes where typically the father abandoned the family and the mother raised the children. They are often abused physically, mentally or emotionally and the abuse is usually by an older male figure that the offenders mother brought in to replace to offenders father. As children, serial murderers commonly display what has come to be known as the triad: being fascinated with fire setting, bedwetting after the age of 12, and displaying sadistic activities or the torture of small animals. They show characteristics of anti-social personality disorder at a young age and they tend to lack empathy and guilt when disciplined and are egocentric and impulsive. The crime scene left by a serial murderers may be organized or disorganized. Serial murders are known to kill for different motives. Hagan categorizes the motives of the offenders into three groups: visionary, mission oriented and hedonistic. (Hagan, 2010) A visionary motive is when the offender suffers from a psychotic break and believes that another person or even god or the devil instructs them to kill. A mission oriented motive is when the offender justifies his act by saying they are ridding the world of a specific type of person, an example being homosexuals or prostitutes. These offenders are not psychotic they are only out to change the nature of society. An offender with a hedonistic motive seeks thrill and pleasure from killing. They see people as expendable. There are three different types of hedonistic motives: lust, thrill, comfort and power/control. A hedonistic lust motive shows sex as the primary motif. Fantasy plays a large role in these killings. It doesnt matter to the offender if the victim is dead or alive while committing sexual acts. Of fenders report sexual gratification levels raised the more tortured and mutilated the victim is. The weapons of choice are usually those that require close range. The time between each murder decreases as the offender continues to kill. The second hedonistic motive is thrill. Thrill murderers primary motif is to induce pain of cause terror to the victim. They seek adrenalin rushes by hunting and killing their victims. These offenders kill just for the thrill of it and have no sexual aspect to the murder. The victims are strangers although the killer may have followed the victim for a period of time. These killers can abstain from killing for long periods of time. They refine their murder method after each kill in an attempt to become more successful. The next hedonistic motive is comfort. A comfort offender kills for a material gain or for a more comfortable lifestyle. The victims are usually family members or friends. After the murder the offender usually waits a long period of tim e before killing again to lower suspicion levels. The offenders are usually females and kill with poison. Most comfort killers have previous convictions for fraud, embezzlement or theft. The last hedonistic motive is power/control in which the offender kills to exert power over the victim. These offenders were usually abused as children, causing an inadequate or powerless feeling as an adult. The offenders often sexually abuse the victims but the abuse is not motivated by lust, it is motivated by domination. Female serial murderers are classified separately then male serial murderers because of the drastic differences between them. Only one-third of female serial killers killed strangers (Benekos, 1995) compared to males who almost always killed strangers. The victims of female serial killers are almost always husbands, ex-husbands, or current lovers. They murder for personal gain such as insurance benefits, will allocations or estate. Sexual or sadistic motives are extremely rare and psychopathic traits and documentation of child abuse is commonly reported in these offenders. The method of preferred killing is usually poison or low profile. Evidence suggests that females are less violent and less aggressive. Female serial killers are known to have a borderline personality disorder and a lack of empathy. Female serial murdering is very rare and the rate of re-crime is less often than males. Profilers report that there are greatest risk areas for serial killers to pick their victims from. Jenkins (1994) suggests that the availability of perspective victims and the attitudes of law enforcement agencies toward those victims play a crucial role when choosing a victim. Reports show that serial murderers pick their potential victims on the basis of easy escape and the vulnerability level of the victim. The prefer killing in a place with easy access and the option to leave the vicinity without causing alarm. Urban subcultures and areas with isolated landscape are the most preferred killing location. Areas that contain high levels or elderly or poor people are the second preferred location. The derelict areas within a city appear to be a common target location, also young women in or near a college campus. Victims are often prostitutes, runaways and homosexuals. Most serial killing has occurred in the western states suggesting that it is a result of lifestyle, economic conditions and availability of potential victims. Serial killers tend to select victims near their homes or workplaces. 14 percent of serial killers use their homes or workplaces as the preferred location, whereas another 52 percent commit their murders in the same general location or region, such as the same neighborhood or city. (Hickey) All serial offenders are classified as having one of four different hunting patterns: hunter, poacher, troller, and trapper. The hunter chooses his victim near his place of residence. The poacher travels to another location to find his victim. The troller meets his victim in an opportunistic manner and the trapper has a job which allows him to meet his victim in the area he happens to be working in. Although it is most common for serial killers to be while, Walsh found that nearly 22% or serial killers in the United States have been black. He points out the there is extensive media coverage of white serial killers in the United States, but black serial killing goes unpublicized. The extensive media coverage of Bundy, Gacy, and Berkowitz cases have made these killers almost household names, but African Americans such as Watts, Johnson, Francois, and Wallace are practically unknown, despite having operated within the same general framework (1980s and 1990s). (Walsh, 2005) The second type of multiple murderers is known as the mass murderer. A mass murderer is a person who kills three or more individuals with-out a cooling off period. These offenders intentionally and indiscriminately kill often trying to exterminate entire groups of communities. The victims are often picked due to their ethnicity or religion. The killing occurs in one single location and the killer often commits suicide after completing the act. Mass murderers are divided into five different groups: perverted love, politics and hate, revenge/workplace, product tampering and school shootings. The different groups pertain to the reasoning behind the offender when killing. A perverted love offender kills out of depression. There are two different types of perverted love offenders: family murder/suicide and family killing. Family murder/ suicide are when an individual is unable to differential between himself and his family. He sees his family members as part of himself. He believes that if he isnt able to find happiness for himself then his extended self (family) is unable to find happiness also. This offender will kill his entire family before taking his own life. He truly believes he is saving his family from future suffering. This offender is egocentric and does not allow the family to have a different opinion that he does. The second type or perverted love is family killing. This offender kills to protect his family. The killing does not involve suicide. An example of family killing is a father of his daughters son killing his entire family when his wife threatens to divorce him. His reasoning for killing was to protect the family name. The next type of mass murder is classified under politics and hate. This type of murder is more commonly known as suicide bombers. The offenders believe that they are doing well for the world because they are eliminating a number of people who have different views than they do. The offender is usually single, between the ages of 17 and 33 and has some or full high school education. The victims are random. A different, subtype under suicide bombers are set and run killers. They have the same intentions as suicide bombers but instead of taking their own life they set killing devices in motion and flee. A different reasoning behind mass murder is revenge. These offenders want to payback someone who has humiliated them. They do not accept blame for their actions but instead are irrational and blame others. The revenge offender is known as the disgruntled employee. These offenders see their career as the only meaningful part of their lives. The attack usually formulates when the offender sees his salary or status as disappearing or having no chance for opportunity. They are incapable of coping with their problems by change. The average age of this killer is 38; he experiences frequent chronic isolation and has no significant criminal record. His assault is planned and his victims are specifically chosen. The victims appear to be either the boss of the offender, a co-worker who recently received a promotion, or a socially adequate co-worker. The fourth categories of mass murders are those involved with product tampering. These offenders sabotage a commercial product usually for commercial gain. The offender usually expects financial gain either through litigation on behalf of the victim (wrongful death), through extortion, or through business operations. (Ressler, 1992) The most common method of product tampering it to inject cyanide into products. Cyanide is the poison of choice because of its potency and availability. When news gets out that there is a problem with a product, many cases are illegitimately filed by false complaints from people seeking monetary claims. School shootings are the last category of mass murder. School shootings are very rare but highly publicized. Investigations show that there are two common characteristics of school shooters: peer rejection and social rejection. 70% of school shooters were termed loners by fellow classmates. 62% abused drugs or alcohol and 43% were bullied by others. (Bordua, 1962) These offenders have a history of violence including violence toward people, humans and property. They often report having violent fantasies, atypical depression and mixed personality disorders. School shooters typically kill in pairs, have easy access to firearms, and have told at least one person about their plan to kill which is typically very detailed. Other students usually encourage the attacks. The victims of school shooters are usually students who bullied, harassed or picked on the offender. Almost  ¾ of school shooters made suicidal gestures before attacking. The academic standings of school shooters range from failing to excellent. The family situation or home life of the offender may range from very good to bad, and most offenders engage in some behavior that caused concern of indicated a need for help. The next type of multiple murderers is the spree killer. A spree offender kills two or more victims in a short duration without a cooling off period. They kill at two or more locations with almost no time break between murders. (US Bureau of Justice Statistics) It is the lack of the cooling off period that marks the difference between spree killers and serial killers. Lastly is the angel of death. The angel of death is a person who makes a career out of killing others. They are usually drawn to the medical fields. These offenders will take the life of their patient only because they have the power to. They make the death look to others like a natural cause when the reality is that the person would have made it. Something they torture their victims with unusual medications. These offenders have pathological interests in the power of life and death. Now we are going to make a transition from pre-identification of the offender to a method of understanding the reasoning behind to offenders action after they have been caught. The investigator will first ask the offender series of questions relating back to their childhood until the present day. This is to get an understanding of why the offender believes he murdered. This will also show the lifestyles of the offender and aid in future research of early risk factors. Next the offender will be tested for any psychotic disorders and then will undergo a forensic hypnosis. The hypnosis can bring forward long-forgotten or even repressed childhood memories. This process will either cause hypnotic hyper amnesia which is the enhancement or revival of memory or it will cause non-hypnotic hyper amnesia which is the revival of memories through non-hypnotic methods such as free association, fantasy and recall techniques. The investigator will try to obtain as many specific details as possible f rom the offender to help with future research. Unfortunately there is limited research available on and multiple murder situations where the offender commits suicide. This is because the facts and resources are limited to anything left behind by the offender instead of documented reporting straight from the offender himself. Up to this point we have been discussing the methods of investigation and the characteristics and profiles of each type of multiple murderers. Now we are going to look at a few famous cases of multiple murderers and point out the evidence of crime scene investigation, profiling, and classification into serial killing, mass murder or spree murder. The first case we are going to look at is Ted Bundy. Ted Bundy fits the typical serial killer classification to a T. He is a white male who is in his 20s or 30s and experienced an atypical childhood. He went on a three year killing spree eventually confessing to 30 different murders. He used his good looks to lure victims and often pretended he was injured to get sympathy. When looking at the personality of Ted Bundy he displays certain early risk factors. He was born to an unwed mother whose parents wanted to avoid the social stigma of having an illegitimate grandchild born to a young mother. As a result Teds grandparents claimed him as their own and Ted grew up believing that his mother was actually his sister. No one knows who his biological father was and he was not told the truth about his mother until his second year of college. Another early risk factor for Bundy was that he began showing violence at only 15 years old. His Aunt Julia recalls an incident of lying down for a nap in her home and waking up to find knives surrounding her and a smiling three year old Bundy at her side. He was assumed to have picked up some of his ways by following his grandfather as a role model. His grandfather was known to have tortured animals, abuse the family dog, and was even said to have swung the neighborhood cats around by their tails. Ted was said to have been fascinated my mutilating animals. He was known to be a habitual liar. He compulsively stole and shoplifter. He later claimed that he was also involved in voyeurism at a young age specifically by peeping into peoples windows and was arrested twice as a juvenile. Although it is impossible to predict who will become a serial killer, Bundy portrayed many predictive behaviors including cruelty to animals, bedwetting, lying, drugs and alcohol abuse, and an extended hist ory of violence. Anti-social personality disorder is a mental disorder defined as the essential feature for the diagnosis is a pervasive pattern of disregard for and violations of, the rights of others that begins in childhood or early adolescence and continues into adulthood. (Clinard, Quinney, 1973) Deceit and manipulation are considered essential features in this disorder. The individual must be age 18 or older as well as have a documented history of a conduct disorder before the age of 15. People having anti-social personality disorders are also know as sociopaths and psychopaths. Bundy had many aspects of anti-social personality disorder. He failed to conform to social norms. When he began sneaking out of his house and peeping into other peoples windows he reported those behaviors to be sexually arousing and often masturbated while doing them. He was deceitful. He had a disregard for safety of others. He occasionally would disable a womans car to make her more vulnerable, without actually doing anything to her. (Hickey, 1997) He lacked remorse. He brutally murdered thirty women and was so irrational about it he did not believe he did anything wrong. Bundy suffered from both psychopathic disorders and antisocial personality disorder. He was classified as manic depressive and a narsopath. He showed symptoms of the psychopathic triad (bedwetting, fire setting, and torturing animals). Bundy used the same hunting pattern nearly every time. He drove a VW Beetle in which he would remove the passenger seat when he went out hunting. He used his wit and charm on females to get them to come over to his car and then he would beat each girl over the head with an iron crow bar. The semi-conscious victim was then dragged out of the car and driven to Bundys murder site, Taylor Mountain. He would then put a mask on and use hand cuffs or rope to give his victims and even more helpless appeal. He chose his murder destination wisely because he knew he would be undisturbed while he raped and killed. After finishing, Bundy would bury the body and drive back home to Seattle to resume his respectable life. Although Bundy displayed many patterns of hunting, he was classified as a Troller mainly because he would be out and randomly encounter his next victim which he would then stalk until ready to kill. He also showed characteristics of a trapper by luring young women to his aid with a fake cast, posing as a police officer, and using his charm to seduce and take advantage of his victims. Bundy kept body parts to preserve the high he got from killing. This classifies him as a trophy offender. His modus operandi was clubbing women over the head with an iron bar and strangling them. Having a troublesome childhood and being lied to at an early age put Bundy at risk for conduct disorders. He was then made fun of at school and only dated twice in his life before reaching college. He did not want the companionship of a woman but only the popularity that came along with having one. He walked around with beautiful females just for the attention, just to be noticed. He did not trust women throughout his life. He lacked a good bond with females and combining that with his very stimulated sexual nature took out his anger towards females in the wrong way. The next case I want to look at is the Columbine High School massacre. On April 20, 1999 two students of Columbine High School, Eric Harris and Dylan Klebold, led a massacre which killed 13 people and injured 21 others before taking their own lives. Early warning signs arose when Eric Harris first created a private website on American Online where he posted blogs which told of his anger against society. He included death threats about a former friend of his, Brooks Brown. He also had a blog about his negative thoughts towards parents, school and his friends. He began writing how-tos including how to cause mischief and how to make explosives. He blogged about the detailed trouble that himself and Dylan were causing. His blogs were very low profile and no one really knew or payed much attention to the boys writings until Brooks Browns mother was informed of the website and read the death threats against her son. Browns mother made multiple complaints to the sheriff department about the site but wasnt taken seriously until it was di

Sumner - Brooks Incident :: essays research papers

Preston Brooks was born in Edgefield District, South Carolina on August 5th, 1819. He graduated from South Carolina College (now known as the University of South Carolina), in 1839, and after he graduated he studied law and was admitted to the bar in 1845. Brooks also served in the Mexican-American War with the Palmetto Regiment. After he had returned from the war, Brooks fought a duel with future Texas Senator Louis T. Wigfall. In the duel, Brooks was shot in the hip, forcing him to use a walking cane for the rest of his life. In 1853, Brooks was elected to the 33rd Congress as a member of the Democratic Party. While in office, Brooks had met an anti-slavery campaigning Senator named Charles Sumner. Charles Sumner was born in Boston, Massachusetts, and graduated from Harvard law school in 1830. He edited a law review, the American Jurist, and served as a reporter for the United States Circuit Court. Sumner also lectured on constitutional and international law at Harvard ’s law school for three winter terms. Sumner first became a politician in 1845, while the Mexican-American War was in dispute. In an Independence Day speech before city officials in Boston, Sumner denounced the use of war for settling international disputes and promoted arbitration instead. He also opposed the annexation of Texas and criticized the institution of slavery. From these speeches, Sumner was known as a keen and favored public speaker. In 1848, Sumner abandoned the Whig party in support of Martin Van Buren’s unsucc essful Free-Soil campaign for presidency. In 1851, a Democratic-Free-Soil coalition in the Massachusetts legislature chose Sumner to fill the U.S. Senate seat of Daniel Webster, who had resigned to become Secretary of State. While Sumner was in the Senate, he became a leader of the anti-slavery-forces. During the debates on slavery in Kansas in May 1856, Sumner delivered a two-day oration called "The Crime against Kansas", that brutally defamed Southern expansion of slavery. When Sumner gave this speech, Congressman Preston Brooks of South Carolina believed that Sumner had insulted his uncle, Senator Andrew Butler. Brooks backfired and used his cane to beat Sumner, who was seated at his desk on the Senate floor, until he was unconscious. Sumner, bleeding profusely, had to be carried out of the room. Sumner’s injuries from the beating kept him out of office for three years. The severe beating on the Senate floor helped escalate the tensions that led to the Civil War and became a huge symbol for both the North and South.

Health Care Reform 2010 Health And Social Care Essay

US health care system was inefficient despite of disbursement 15 % of GDP during 2006 which was more than three times than in 1960. Ten old ages back, the wellness attention system of USA was announced to be broken and in future it did n't better. Managed attention did non do seeable the fixes promises. The rates of premium are increasing. The annoyance of patients as good physicians flourish. The survey shows that about 45 million people in Americans are still uninsured. In the approaching hereafter, these issues will acquire worse and new challenges will come on the screen. New engineering is doing topographic point and it is doing the things efficient, but the cost of intervention every bit good new trial is higher so before.A Doctors are doing the lives of people lengthy so now more people require the medical intervention so earlier. As the age of babe is increasing so they are demanding the better interventions. Owing to the increased cost, employers will non accept the position quo. Sp they exclude the benefits for new hiring. Others might go forth the concern of insurance concern wholly and will lend merely to cover the costs but will non give coverage by themselves. The figure of uninsured people in America will increase because of these alterations. Disenfranchised middleA category will lift in consequences of these alterations. Employers will travel for and prefer this alteration. The wellness attention system of American splits the population into two groups foremost is insiders and 2nd is foreigners. Insiders are those who are insured and they have good insurance so they get everything modern. No affair hoe expensive the medical specialty and intervention is. Foreigners are those who have hapless insurance program or nil at all. They receive really small out of their insurance programs. About 47 million Americans are uninsured and the figure is turning twenty-four hours by twenty-four hours. Insurance companies presently deny covering people with preexistent conditions. Peoples who have terrible medical conditions like AIDS, malignant neoplastic disease and other such diseases were non covered by the insurance companies. These people are at bad and that ‘s why non covered by companies. Major employers are cutting their costs in healthcare disbursement to vie in the planetary challenging market.[ 2 ]Employers are denying paying insurance premiums to these workers due to high premiums and the current economic state of affairss. Employers are switching the economic load towards the employees like deductibles and co-pays. Almost half of the belly-up people are due to the high medical costs and this cost is straight or indirectly affects the economic system. Hence, authorities has to pay more. One more job in the current system that physicians are non paid harmonizing to their service quality. Doctors are paid really less as compared to other states of Earth like in Uni ted Kingdom, physicians are paid for 95 % while in US merely 30 % . Lot of people even did non travel to sophisticate due to high costs of trials, intervention or followup after the intervention. These higher costs associated with health care besides stopped Americans sing physician on a regular basis for medical examination. Besides physicians do non cognize the history of patients due to non sing them on a regular basis. Americans besides have high ratio of chronic diseases. This is besides leads to more disbursement on health care and its handiness to hapless people. United States is the lone state among the developed states whose all citizens do non hold entree to its citizens except South Africa[ 3 ]. Medicare and Medicaid are two of authorities plans which provide medical every bit good as wellness related services to the specific group of people in USA. Both of them are different but are managed by the centres of Medicare and Medicaid which is a division of US Department of Health and Human Services. Medicaid is a plan which includes agencies tested wellness and medical services for specific persons and households who have low income and limited resources. It is chiefly looked after at federal degree, but each stat develops its ain criterions like eligibility criterions ; determines the sum, type, period and range of the services ; puting the rate of payment for services ; administers its ain Medicaid plans. As mentioned above that States is the concluding determination authorization of planning of service which will be provided under their Medicaid plan. But there are some necessary demands which must be matched by the States to have support from Federal. Following are the compulsory services: Impatient and Outpatient infirmary services Prenatal attention Children Vaccines Service of Physician Facility of Nursing services for persons aged 21 or older Servicess of Family be aftering with supplies Rural wellness clinic services Home wellness attention for individuals eligible for skilled-nursing services Lab and X ray services Pediatric and household nurse practician services Nurse-midwife services Federally qualified health-center ( FQHC ) services and ambulatory services Early on and periodic showing, diagnostic, and intervention ( EPSDT ) services for kids under age 21 Besides the above, the provinces can add more 34 optional approved services and can have the Federal matching support. Although each province has the authorization to put the eligibility standard for acquiring the Medicaid services but fundamentally the plan has been started to assist the people with low income. Other demands may include age, gestation, disablement, other assets and citizenship. Medicaid does non pay money to the persons. Medicaid plan plants like a plan provide intervention to the persons and gives payment to the wellness attention suppliers. State makes the payment while provinces receive reimbursement from Federal Government. Medicare is a Federal wellness plan of insurance. It pays for aged and certain handicapped Americans to infirmaries and medical attention. The plan is divided into 4 parts: Separate A, B, C and D. But two chief parts for infirmaries and medical insurance are Part A & A ; B. Separate A may be known as Hospitals Insurance, pays for the infirmary corsets and it includes repasts, supplies, semi private suites and proving. It besides pays for place wellness attention. Part B which is known as Supplementary Medical Insurance. It pays for doctors visits, place wellness attention costs, outpatient infirmaries, and other services for aged and disabled. It covers lasting medical equipments, certain inoculations, blood transfusion, lab and diagnosing trials, X raies, chemotherapy, hormonal trials and spectacless. Part B requires a certain premium which caries each twelvemonth. Part C is besides known as Medical Advantage Plan because it allows the users to plan a usage program that can be more helpful and align to the demands of their medical demands. Part D includes the prescription drug program. It is administered by one of many private insurance companies. Eligibility for Medicare requires a US citizen or uninterrupted 5 old ages legal occupant of US must be at least 65 old ages old or under 65 and disables or any age individual with End Stage Renal Disease. Payroll revenue enhancements which are collected through Federal Insurance Contributions Act and Self Employment Contributions Act are the major elements of support for Medicare. US health care reforms measure 2010 will be $ 940 billion over the period of 10 old ages.[ 4 ]This measure will cover 32 million American people who are uninsured. Health Insurance can be purchased through state-based exchanges and fiscal subsidy will be offered to the income below 133 per centum and 400 per centum of poorness degree in US. Tax relaxations will be offered to the little concern to buy employee insurances. Peoples who are availing subsidies will non be eligible for Medicare, Medicaid and besides for employer covered insurance. New revenue enhancement will be imposed in 2012 at rate of 3.8 per centum on income of households doing over $ 250,000 per twelvemonth. Insurance reforms will be introduced and insurance companies wo n't deny to the people and kids with preexistent conditions. Medicaid will spread out to include 133 per centum of the poorness degree in United States. In 2014, everyone must buy a insurance or face the one-year mulct fees. Employers who have more t han 50 employees must supply insurance to their employees or face a mulct on the footing of per worker. Illegal immigrants can non avail insurance even if they pay their ain money. Abortion insurance will be paid by private money and it will non be subsidized by federal or revenue enhancement remunerator financess. Republican offered an alternate plan on the footing of four common-sense reforms which can be afforded by people of US named as Common-sense health care reform. It includes that all concerns and households can purchase insurance across US. The 2nd point is that persons, little concerns and trade associations can get insurances at lower costs by combine attempts. It besides allows provinces to take down costs by making advanced reforms. The last reform is to complete the cases which must be obeyed by physicians because of acquiring sued by Police. This will stop the high cost trials and other processs which are really non required by the patients.