Understanding Creativity Of Bipolar I Disorder - 1009 Words

In the experiment, Understanding Creativity in Bipolar I Disorder, the experimenters hypothesized that bipolar I disorder would be related to elevations of and greater variability in lifetime creative accomplishment and divergent thinking In this experiment, there were two groups which were the bipolar I disorder group and the control group. The experimenters examined if divergent thinking within the bipolar group was related to positive affectivity, ambition, medication, or depressive and manic symptom severity. They also examined if trait like levels of positive affectivity, neurocognition and ambition were related to either divergent thinking or lifetime creative accomplishment within bipolar disorder. In this experiment there were 62†¦show more content†¦People who met the study inclusion criteria were to come back for two more in person interviews. In the two in person interviews, the participants completed creativity, personality, and neurocognitive indices as several other measures as part of a larger study. The researchers did symptom severity interviews over the phone a day or two before each session. Those participants who received a score greater than seven were followed until they reached symptom remission. There were many measures used in this experiment. One of the first measures used was the Structured Clinical Interview for DSM-IV-TR Axis 1 Disorder. This measure is a widely used measure and well certified clinical interview for diagnosis based on Diagnostic and Statistical Manual for Mental Disorder Fourth Edition-Text Revision Criteria. Unusual Uses Task is another measure that was used. This measure is also known as UUT. This is a measure of divergent thinking that has been shown to be correlated with the severity of subsyndromal manic symptoms. For this experiment, participants were given four prompts. They were to name as many different uses they could think of in a two minute period for each prompt. For this measure flexibility and fluency scores were not separable and showed no unique patterns of effects. Therefore, experimenters did not consider flexibility anymore. For the measure Objective Ratings of Uniqueness, each valid response was scored

A Rose For Emily By William Faulkner - 794 Words

At most, women have always been second to man, and the concept of a woman ever having her own mind or free will was obsolete, but only with time women slowly gain their independent mind frames. In both stories, â€Å"A Rose for Emily† and â€Å"Story of an Hour,† there are two women who long for freedom in different ways. The men in their lives keep them from making any kind of decisions that were based on themselves. In these stories, the symbolism, conflict, and the foreshadowing have the readers interested in the ironic endings. In â€Å"A Rose for Emily,† Miss Emily’s father was the beginning of her mental entrapments. The author states, â€Å"None of the young men were quite good enough for Miss Emily and such† (Faulkner 302).The author’s idea has the readers assuming that the father wanted to keep her to himself. â€Å"Miss Emily a slender figure in white in the background, her father a straddled silhouette in the foreground, his back to her and clutching a horsewhip the two of them framed by the back-flung front door† (Faulkner 302). It was as if he would be the only man for her. After she turned thirty and was still single, the towns’ people were not too thrilled about the idea. In those days women were wed at a very young age. When her father died, she could not let go of him because she had him in her home for three days assuming he was alive. A long time after that, she still kept herself bound to the house. The same idea comes to mind with the â€Å"Story o f an Hour†, Mrs. Mallard finds outShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national magazine. The story involved an ol d woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner883 Words   |  4 PagesIn the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeableRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was that

Mass Media and Younger Generation Free Essays

string(54) " sport can make a youth be identified with the sport\." Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. We will write a custom essay sample on Mass Media and Younger Generation or any similar topic only for you Order Now The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused by the social media pressure that is sweeping through the country. These are the influences that entertainment has on the younger generation in the country. Entertainment The citizens of America depend on communication and information for their daily activities. These activities include; work, education, entertainment, traveling, personal relationships, and health care (Kearney and Crandall 89). The people use the newspapers or television to get news. They make phone calls, browse over the internet where possible to make decisions that re based on the information that they need and get. The decisions should be made depending on the values and beliefs that exist in the society. The younger generation, therefore, need to have facts and use experience when making certain decisions. The media are the place where most people get the latest and current facts and news on significant issues. Most of the younger generation, therefore, turns to the media which is a form of entertainment to get news and education. This in effect, has influence on the younger generation. The upcoming generation, gets influenced by the mass media and this in turn affects the way that they conduct themselves in the society. The influence works in several ways and can be caused also because of several reasons. This can be either positively, negatively, or even both. How the influence works The television is the common and most known form of entertainment that has got influence. The television exposes the upcoming generation to thousand of images. These images include; celebrities advertisement, violence, sex, among many others. The exposure to the younger generation is too high when considered in terms of years (Scott 9). The media should be responsible for the programs they air. They are the ones who should help in shaping the beliefs, values, and decisions that the upcoming generation makes. The companies that own the media are the ones who are in charge of entertainment movies, radio and television broadcasts. Moreover, they are the ones who authorize the programs, sports, and video entertainments. In addition, most of the companies that offer these services are also integrated in the wireless phones, telecommunications, music industry, electronic media, video game software, and more. Therefore, the companies should consider programs that nature cultural values and beliefs that do not have a negative influence on the upcoming generation. However, some companies have merged to shape the beliefs and opinions of the users. It is significant to consider what the younger generation is exposed to daily through the entertainment avenues. This calls for the other people in the society to be vigilant in protecting the values and beliefs of the country. They should look at the entertainment that is given from, different perspectives; as opposed to ho the media gives it. The advertisement done by the media is another exposure to the upcoming generation. Although, the media makes a lot of money from the advertisements, they have some negative influences to the younger generation. Many citizens are influenced, by the advertisements, and this makes them buy the things that they are told that are good. Decisions are made from the advertisements that the citizens are exposed to daily. This is based on what is seen on the newspapers, magazines, or television. The product is deemed to be the best and most people make decisions based on what the media is propagation. This creates influence as people tend to trust the media. The same applies to the younger generation that is exposed to this form of entertainment. The effect and influence on the upcoming generation makes them buy what they watch over the televisions. This is mostly influenced by what they consider being their celebrities’ favorites. The upcoming generation will buy what favorite celebrity has advertised and what they deem to be acceptable in the society. This is based on the fashion that the media has created and imposed on the minds. The influences can be at times positive or negative. A positive example can be a sport that is getting media attention. Many of the younger generation will want to be identified with that sport. The popularity in the society and among the friends for the sport can make a youth be identified with the sport. You read "Mass Media and Younger Generation" in category "Essay examples" This will make the upcoming generation start practicing for the sport with the idea that it is cool. The influence will turn out to be positive as the youth will become healthier from the exercise and have fun with friends. An example of a negative influence for the younger generation can be the use of cigars. This can be as a result of seeing a celebrity movie star using a cigar. In addition, the exposure to images with excessive violence, junk foods, and sex can influence the upcoming generations negatively. The upcoming generation is in a stage of life that needs some acceptance from the peers. They would like to feel loved and be successful in whatever they venture and try (White and Andsager 72). Therefore, the creation of the media of ideal images of beautiful women and handsome men as the real characteristics of successful people through television and movie influences the younger generation. This will make the upcoming generation want to look as the celebrity. They will copy the dressing styles so as to feel cool and successful like the images of the celebrities. The youth are, hence exposed to buying dresses and stuff that can make them look like the celebrities who are considered to be cool and successful. The influence of the entertainment industry has had an effect on the youth’s obesity and anorexia nature. Many upcoming generations in the country are fighting obesity. This is happening, while, they are exposed to most advertisements that carry junk food advertisements. The advertisements are there, yet, they give ideal images of successful people as wealthy and thin. The women are the ones who are mostly affected with this type of influence. They are so obsessed with loosing even in cases which they are not declared as obese. Many women are thin in the society as they want to resemble and look like the thin celebrities, and super models that they see in the images, in the entertainment industry. The women, are, therefore, engaged in disorder eating habits that mostly lead to severe issues of health and in worse cases even death. Effects of violence in media Watching a movie or television exposes the upcoming generation to images of many people hurting others and violence. This type of exposure can have some influence on the upcoming generation. A person can easily become disturbed because of such exposure. This normally happens to the children who are exposed to this type of entertainment more and more each passing day. As the children grow, they begin shaping their personalities. This includes both beliefs and values. A child who is exposed to this form of entertainment can become very aggressive. In addition, these children can lose their sense of fiction and reality on what they are exposed in the movies and television. There are incidents and scenarios that have been reported of children carrying guns to school. Such kind of incidences where the children also hurt others can be attributed to the influence of the entertainment. This affects the cultural values and beliefs of such children. The behaviors of this type are associated with children who are mostly exposed to the excessive use of war images and violent video games (Coleman 112). The media using real war as a form of entertainment also exposes the upcoming generation to negative influences. The children need to be educated and informed, on the good forms of entertainment, to be watched. In addition, they need to be informed that the video games do not have winners or losers just as in the real war. Entertainment impact on society and the upcoming generation is significant. In addition, the influence of entertainment on public opinion cannot be ignored. The entertainment forms can change the public opinion of the upcoming generation in different ways. This depends on the objective of the form of entertainment. Television as one of the greatest discoveries of all times has so much influence on the upcoming generation. Television can be used for many purposes. This depends on the choice of the individual that uses the device. This can be used for entertainment purposes, like; watching music or soap. The shows that they youths are exposed to when watching television have created so many controversies. This is because of the influence that they have on the younger generations (Petley and Barker 34). The television has both advantageous and adverse effects on the youth. This will depend on what the viewer sees. This explains why the entertainment shows that are aired are full of controversies. Most of the shows are just on dates and celebrities. These types of shows are what influences the future generation that includes the children and youth. Most of the influences unfortunately are not positive. Studies indicate that there is a trend that is coming up where most shows are just for publicity purposes. This makes the youth find themselves easily influenced to be part of the shows to feel cool. The shows that help in increasing learning processes on the youth receive little publicity. These are the shows that can help the youth to nature good moral values and beliefs (Desilet 109). The television promotes entertainment and education. However, it is an individual’s responsibility to derive what he wants from the shows. Most young people are corrupted in the minds by the entertainment forms that they see. The youth fall prey to the many of the misleading advertisements in place. They get confused by asking on the celebrities that are being advertised. Furthermore, they get manipulated in their thinking. This makes them think of violence and criminal things. The more the youth is exposed to the entertainments the more they get influenced to the message that they get. Their social and cultural behavior is affected by the entertainment. The children are exposed to the negative influence of entertainment as parents are not there to control them. Some parents work till late and when they get home they are too tired to help the children in activities. They get glued to the television plus their children. Upcoming generation feels confident and they do what they feel like. In addition, visual effects normally lasts long on a person and this can leave some adverse effects to such an exposed victim. The advancement of technology has made things worse. Most of the television stations relay their programs through the satellite. This has left the parents with no control on the programs watched, and, therefore, the children remain exposed to indecent entertainment forms. The youth has also taken advantage of the same. They use the entertainment field to get knowledge and information from the television. Most of the young generation normally watches programs that are mostly entertaining. No wonder, television is considered as a source of entertainment instead of a source of knowledge. This is the reason as to why television has to a great extent adversely affected the upcoming generation. Many youths have favorite celebrities that they look up to, as role models in their lives. This makes them to look for them in the movies or magazines. The reason behind this is to get the latest fashion trends or air styles. The youths look, on the magazines, to see what the celebrities have and the scope of the new trends that are considered hot. The entertainment industry is constantly changing perceptions of the youth. This changes the perception of who they are and what they think of themselves. In addition, the entertainment industry is what can be attributed to the changing trends in cultural ways. Most people look at the celebrities and entirely change their own ideals and views so as to mach what is considered to be perfection. The youth wants to be associated with money, ideal cars, and careers. The simple things in life are becoming less appreciated. This happens as people tend to look up for those with more wealth. They compare their lives with such people. The youth wants something bigger and something more. This is what makes entertainment have a constant impact on the societal trends. It is the aspects of the entertainment industry that makes the youth know how much they are rich and how famous they need to be in life. The constant advertisements, magazine covers, and other entertainment forms are what overwhelm the society. Moreover, the entertainment industry is what is responsible for most of the upcoming generations changing trends and perceptions on culture and the way of life. The shows that are aired make the youth look at their own lives. This makes them feel the need to do something different. Divorce is also becoming common in the society. The trend is mostly seen in celebrity couples. Cases of the celebs getting divorced are there every day. This has made it like a routine to those who are also in the media industry. The divorce cases are publicized in the media as something normal and good in the society. This has made the youth look at divorce as something that is insignificant. The society has also not carried any negativity on divorce of late. People run to marriages instead of dating. This whole situation has been created by the celebs. The celebrity couples have made divorce a trend. Moreover, the celebs have made the meaning of divorce be of less meaning and look like normal in the society. This trend has caused the youth to follow suit. The entertainment industry can be said to be the reason behind the change of perception and trend of divorce. The youth has been influenced, by the entertainment industry, to do cosmetic surgery. The trend has already swept through the society and is common with people who want to look like celebs or be more beautiful. There are shows in the television programs like DR. 20210 that have made plastic surgery be the in thing (Durham 120). The shows make the youth want to look like the celebrities. They do this by trying to transform them to look like celebrities. They give them the different cosmetic and plastic surgery procedures that exist. The message passed is that a person in his own identity is not handsome and good. The tren d encourages the youth to try plastic surgery in order to have perfect bodies. Therefore, the reason of not having a perfect look is not there as there is the option of cosmetic surgery. This has made the celebrities, to, also, have plastic surgeries to enhance their appearance. This is done with the belief that it will help in carriers, but, the youth just emulate the trend for the sake of it. The trend has made many youth to lack self fulfillment as they feel they are not good looking or good enough. Conclusion The entertainment industry has both positive and negative influence on the youth, but, it is not entirely bad. The negative effects and influences that the industry has, on the upcoming generation need, to be changed and recognized. This can help the youth so that their minds are not that clouded with the celebrity perfection ideas. The youth need to be educated and informed on the need for self confidence and self fulfillment as they are fundamental to true happiness in life. These traits are hard to attain for the youth because of entertainment and media industry. The industries are constantly showing and sending messages to viewers on the definition of perfection. This makes it hard for many of the youths to be contented and happy with their personalities and looks. The youth should stop to look for celebrities, movies, and television shows, for ideal and perfect life. The obsession created by the entertainment industry influences the youth’s way of life. They change the way they dress, walk, and even act. The entertainment industry will continue to have effects and influences on youth and societal trends. The influences should be worked on, to make them have positive effects on society and society as a whole. This can involve the transformation of the celebrities, actors, and models in the entertainment industry. The effect can be huge and tremendous on the upcoming generation and society. The changing trends in societal beliefs and values can be influenced to be positive ones on the youth. Things can be better when the effects of the entertainment industry lean more towards the positive influences than the negative influences on the youth. This can be done knowing very well that America is one of the leading producers of entertainment and as such it is a significant component in influencing the behavior of the younger generation. The entertainment industry has influences on the upcoming generation views and expression of culture. This is depicted by the way that they talk, dress, and act on society through social media pressure in the country. You can get a custom research paper[-0] on this topic at EssayLib. com. Feel free to buy your paper written from scratch! Â ·Tags: entertainment research paper[-1], essay on entertainment[-2], research paper on social media[-3], social media essay[-4] Comments are closed. [-0] – http://www. essaylib. com/research-paper. php [-1] – http://www. essaylib. com/blog/tag/entertainment-research-paper [-2] – http://www. essaylib. com/blog/tag/essay-on-entertainment [-3] – http://www. essaylib. com/blog/tag/research-paper-on-social-media [-4] – http://www. essaylib. com/blog/tag/social-media-essay How to cite Mass Media and Younger Generation, Essay examples

E-Media Analysis Electronic Media Analysis

Question: Discuss about theE-Media Analysisfor Electronic Media Analysis. Answer: Introduction: The electronic media or E-Media is one of the most common aspects of modern time business. Good quality tasty food and ambience are the major drivers of success of any restaurant. It is highly believed that the online presence of the restaurants enhances the pace of success of the business and attracts even more customers. The online presence impacts the marketing strategies positively. The hospitality sector is also using the e-media for the promotion and marketing of the offerings. Most of the business houses are now having media presence through social media and official website. Online presence of the companies is getting popular because of the convenience of the audiences and the changes in the technological aspects. The information system is getting advanced. The means of communication is now getting modernized keeping in mind the changes of the tastes and preferences of the end users. The people of modern time are more addicted towards the social media. The smart technology ha s given the population a new dimension(Stefano, 2008). The chosen organization for this report is one of the leading 10 restaurants in Auckland, One Tree Grill Restaurant. This restaurant had been opened in the year 1996 and since then it is providing the customers excellent food and super quality wine. The restaurant serves the customers with its quality food and drink. The services of the company are exceptionally good. It has an official website along with its online presence. The report analyses the website and online presence of this restaurant (Onetreegrill, 2016). Literature Review: According to Blaker (2016), majority of the people in modern world use smart technology either through the use of laptops, smart phones or tablets. It is convenient for them to use internet to access any information. The marketing techniques are meant for the smart people for their ease in access to the message that the companies want to spread. The online presence and websites of the restaurants help the customers to locate the spot, to view the menu along with the prices and any special offer. It is seen from researches that the online presence and e-marketing of the restaurants have made the customers to have a positive perspective about the reputation of the restaurants (Blaker, 2016). According to the information given in Berkeley-Scott (2012), it has been proved that one of the most important and effective means of online presence of then participants of the hospitality industry is the website. It provides the information about the history of the restaurants, success story, location, contact details, timing menus and even prices of the dishes or any other important information about the business of the restaurants. The website provides intricate details of the restaurants (berkeley-scott, 2012). From the information obtained in the site of QSonline (2016), it is known that there are many ways through which a restaurant could enhance the online presence. The information also tells that along with the people who used to access smart technology there are also some of the people who like to visit the websites of the restaurants to access the information about the food menu and the prices. There are several offers that are provided by the online presence of the restaurants including the information about the reservations. All these help the customers to enhance their outlook about the services and marketing efforts of the restaurants (qsronline, 2016). As per the information in the site Order2me (2015), the online presence of the restaurants inform the visitors about their story. The trend of the buying habits of the customers is changing. The tastes and preferences of the customers are also getting changed. The loyalty of customers could be driven by the online presence. The identity of a particular brand of restaurant could be made stronger with e-marketing. The presence of the location of restaurants on Google Maps would lead to better exposure. Online presence also provides the restaurants with the opportunities to acquire new customers every day. This enhances the business and the revenues of the restaurants. The restaurants with these drivers of success could compete better (orders2me, 2015). According to Weeres (2012), it is very important for the modern time restaurants to have online presence. The online presence of the restaurants serves as a catalyst to drive the business and brand presence globally. The information of the restaurants could easily be accessed from any part of the world with the help of the websites or the advertisements given in television, radio, Google Maps and in other communication channels. The marketing strategies have to be made effective and innovative. The electronic marketing is one of the most important ways that could make a restaurant spread its message to as many people as it wants. The exposure and the convenience of communication both get enhanced with the online presence. The customer satisfaction is one of the major key drivers of the service industry. It could be ascertained with the help of the internet marketing (Weeres, 2012). According to Needles Thompson (2013), from the outcomes of the interviews of managers of almost 166 restaurants it is clear that social media and online presence of the restaurants have impacted the productivity positively. It is seen that the social media and inline presence have helped the restaurants to enhance the pace of spreading of message to the target. The three major aims of these restaurants to achieve new target segment, to enhance the revenues and to increase the loyalty of the customers have been effectively achieved with the online presence. Moreover the financial investment is also less in marketing through social media than other means. It is also observed that the independent food hubs use the websites and online marketing more than the chains of restaurants. It is the responsibility of the entrepreneurs and the marketers of the independent restaurants to improve the effectiveness of the websites (Needles Thompson, 2013). Identification of Key Issues: The key issue of the One Tree Grill Restaurant is to analyze the effectiveness of the website and online presence in motivating the customers. The key objectives have to be achieved through the online presence. The website must be able to attract the customers and to provide them with the needful information. The cost benefit analysis must be done. The website must be regulated and updated. The design of the website must be attractive. All the information that a customer desire to get from website have to be assured. This could be done with the help of assessment of latent needs of the customers through market research. Logical Conclusion: The website of One Tree Grill Restaurant has been designed technically. It is user friendly. It provides all the necessary information that is needed by the end users. The online presence of the restaurant has definite impacts on the loyalty of its customers and on its revenue structure. The website of the restaurant could be more innovative by the efforts of the marketers and the technical personnel. The information must be updated on regular basis. From the literature review it could be said that the online presence of the restaurants has direct and positive impacts on the business of the restaurant. Analysis of the Selected Business Online Presence: From the look of the official website of the restaurant it can be considered to be a comprehensive one loaded with lots of relevant information. The website contains valuable information like the basic information about the history and location. The various cuisines those are offered to the customers are very neatly mentioned along with the prices. The additional facilities and services those are offered by the restaurants to the customers like the booking and reservation types are also mentioned. The visual attractiveness of the website is also very captivating for the customers. The online presence strategy is a key component of marketing for a business organization(Restaurantengine, 2016). There are several factors to consider before planning on the social media strategy which is a key component of the e-media strategy. It has been observed in the modern days that the majority of the restaurants all around the world are depending more on the social media for the promotion and adve rtising of their business activities. The dependence on the social media which is a key variant of the e-media is increasing because of the fact that the social media platform like the own website of the restaurant and its accounts in social media platforms like Facebook, Twitter, etc are helping the company immensely to reach out to the maximum numbers of customers within the shortest possible time (Needles, 2013). The majority of the people in all the developed nations of the world have access to internet technology nowadays. They spend a large part of their time browsing the internet for professional and personal reasons. They can access the internet through various gadgets like their desktops, laptops, smart-phones or tablets(Lyfemarketing, 2015). They also like to spend a lot of time interacting with their friends and families on the various social media sites like Facebook, Twitter, LinkedIn, etc. They are also using these social media sites to browse information about their favourite brands and companies. Therefore, the strategy of online marketing and promotion that has been undertaken by the company is a very prudent choice for the organization. In this regard it can be said that nowadays the social media presence is not a very expensive proposition as compared to the traditional methods of marketing and promotion. The companies do not have to shell out huge volumes of money in order to design their own websites or open their social media accounts in different social media platforms(Winter, 2014). The psychology of customers has evolved through all the years passed by. Previously the customers were relying more on the conventional methods of marketing and promotion like TV commercials, newspapers, magazines, radio, leaflets and brochures. At that point of time the use of social media was not so much prolific. Hence, the benefits of such media were not clearly comprehended by the companies during the earlier years. Gradually, as we moved into the era of digitalization, the multi-faceted benefits of the social media and the internet technology were understood(Lyfemarketing, 2015). Since then the various corporate houses started exploiting the social media technology through their online presence. The majority of the companies in the hospitality sector are implementing this strategy of remaining socially active with the help of the e-media strategies like the social media presence. This increased reliance of the consumers on the social media is also shaping the psychology of the product and service manufacturers. The product design psychology is developing in a way that promotes the online advertising and marketing to gain the attention of the target consumer segment (Andrus, 2015). This aspect of the product and service design which is based on getting the Top of The Mind Awareness (TOMA) of the consumers is also used to its advantage by One Tree Grill that is one of the most reputed fine dining restaurants of Auckland in New Zealand. The top of the mind awareness is achieved by highlighting the unique and exclusive features of the product or service to the customers(Shrm, 2012). This can be achieved in case of the social media promotion and marketing of the hospitality industry also. Today, the hotels, restaurants, fast food chains, etc are heavily depending on the social media promotion of their business(Bovet, 2014). For the purpose of promoting their business to the maximum possible number of customers within the shortest period of time, One Tree Grill has also adopted the same strategy to design the website in such a way that it is not only very much informative to the customers but also very attractive in its look and design. A close look at the website o f the restaurant shows that the webpage is very dark in respect of the background colour and the fonts are light coloured. This has helped to create a good contrast between the background and the foreground of the webpage containing the fonts those are very aesthetically designed and arranged in the form of several categories like: About Us, Menu, Reservations, Functions, Gift Vouchers and Find Us. Under those main categories there are sub-categories with elaborate information. This is very much attractive for the visitors of the website as they will be able to browse to their desired category of choices to collect relevant information(Banerjee, 2013). As a part of the website and social media presence analysis of One Tree Grill, a study was conducted on the customers of the restaurant in order to gather knowledge on their perspective about social media marketing and promotion of the restaurant and how far they are being influenced to dine at the restaurant seeing the online advertising and promotions of the company. The restaurant has a very good reputation being in high quality of products and services since 20 long years. So, the brand was already very famous in the country. However, the study was undertaken to understand the success of the social media presence and how far those have induced the customers to dine at the restaurant. Therefore, the impact of the online promotion and advertising on consumer purchase decision was analyzed in this case. The survey was conducted on a sample of 50 customers of the restaurant and they were interviewed about their overall satisfaction with the services of the restaurant but the focus wa s on analyzing how much they were being influenced by the social media promotions. The customers were also asked about their opinion on the official website of the restaurant. They were asked about whether the website was informative enough to induce buying behaviour in them. The opinion of the customers regarding the visual attractiveness of the website of One Tree Grill was also collected in the survey. The data collected was then analyzed to form the final interpretations about the customer satisfaction about the online presence of the company and how effective the strategy was to influence the customers to make purchases. The results of the survey revealed valuable results those depict the effectiveness of the social media strategy undertaken by the company. The majority of the respondents agreed that the social media account of the company in Facebook and the official webpage both have influenced them to visit the restaurant and dine there. The majority of them also agreed that the website of the restaurant was very well maintained with regular updates on menus, prices, gift voucher policies, reservation policies, etc. The most of the respondents also appreciated the look of the website like the choice of colours, fonts and overall visual display. Many of the customers revealed that they came to know about the restaurant from the internet and the Facebook page of the restaurant. Seeing the advertisements and the details of the services and long heritage of the company they felt attracted to dine at the restaurant. In this study, few of the managers of the restaurant were also questioned about how muc h the social media strategy has affected the sales of the restaurant. They replied in the affirmative saying that the sales are being increased every year and the company is continuously researching in order to make the website more interactive and informative. Therefore, the success of the e-media strategy in the domain of the online presence of the restaurant is clearly observed in this particular analysis paper. References: Andrus, A. (2015). Guide for Bars Restaurants to Social Media. Retrieved from sproutsocial: https://sproutsocial.com/insights/bars-restaurants-social-media-guide/ Banerjee, B. (2013). Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. Retrieved from dl.acm: https://dl.acm.org/citation.cfm?id=2605434 berkeley-scott. (2012, july 26). The importance of an online presence for hospitality companies. Retrieved from berkeley-scott: https://www.berkeley-scott.co.uk/the-importance-of-an-online-presence-for-hospitality-companies/ Blaker, T. (2016, april 18). Restaurant Marketing Tips: How to Build Your Online Presence. Retrieved from yelpblog: https://www.yelpblog.com/2016/04/restaurant-marketing-tips-how-to-build-your-online-presence Bovet, C. (2014). 10 Examples of Great Social Media Content for Restaurants in 2015. Retrieved from enplug: https://enplug.com/blog/10-examples-of-great-social-media-content-for-restaurants-in-2015 Lyfemarketing. (2015). Restaurant Marketing Ideas: A Social Media Strategy That Works. Retrieved from lyfemarketing: https://blog.lyfemarketing.com/restaurant-marketing-ideas-social-media-strategy/ Needles, A. (2013). Social Media Use in the Restaurant Industry: A Work in Progress. Retrieved from scholarship.sha.cornell.edu: https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1100context=chrpubs Needles, A., Thompson, G. M. (2013). Social Media Use in the Restaurant Industry: A Work in Progress. The Scholarly Commons , 3-20. Onetreegrill. (2016). About Us. Retrieved October 28, 2016, from onetreegrill: https://www.onetreegrill.co.nz/about orders2me. (2015, february 19). 5 Reasons why your Restaurant needs an online rpesence. Retrieved October 28, 2016, from orders2.me: https://orders2.me/5-reasons-why-your-restaurant-needs-an-online-presence/ qsronline. (2016, FEBRUARY 3). 3 Ways Restaurants Can Improve Their Online Presence. Retrieved from qsronline: https://blog.qsronline.com/ways-restaurants-can-improve-their-online-presence/ Restaurantengine. (2016). 10 Ways To Promote Your Restaurant On Social Media. Retrieved October 28, 2016, from Restaurant engine: https://restaurantengine.com/promote-restaurant-social-media/ Shrm. (2012). Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy? - See more at: https://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx#sthash.C6ObH2G0.dpuf. Retrieved October 28, 2016, from shrm: https://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx Stefano, T. F. (2008, August 22). Print Media vs. E-Media: The Battle Is On. Retrieved October 28, 2016, from ecommercetimes: https://www.ecommercetimes.com/story/64244.html Weeres, J. (2012, april). The Use of Internet Marketing by Independent Restaurants in Kelowna. Retrieved October 28, 2016, from people.ok.ubc: https://people.ok.ubc.ca/rlawrenc/research/Students/JW_12_Thesis.pdf Winter, T. (2014). The Cost of Commercials: An Analysis of Electronic Media and the Reinforcement of Gender Roles. Retrieved from digitalcommons.salemstate.edu: https://digitalcommons.salemstate.edu/cgi/viewcontent.cgi?article=1033context=honors_theses